How to Know You're Talking to a Good Designer
Ready to stop boot-strapping your brand and hire a professional designer? Not sure where to start?
Hiring a graphic designer can be intimidating, especially if you don’t know a lot about the design industry. Outsourcing can be risky. Here’s how ensure that you’re building a dream team:
Peep their portfolio.
Find a few potential candidates and go through their portfolio. What is the tone of their brand? Can you get a feel for their personality? Is this someone that you feel comfortable aligning yourself with? Does it look like they’ll be able to deliver on your brand vision?
Remember that there are many types of designers—someone who specializes in packaging might not be the best fit for a brand design, for example. Find a designer that’s a great fit for your exact needs.
Schedule a lunch date.
While you’re chatting with potential candidates, think of where you want to be in a year. In five years. Are they asking about your goals? Are they someone that’s in the know and excited about helping you get there?
At the end of the day, they’re there to support your ideas, your business, and you. A good designer is 100% committed to your success.
Keep an eye on their attention to detail—the more meticulous they are, the better your experience will be. How’s their communication? Were they on time? Lack of organization right out of the gate is a red flag for sure.
Once you’ve determined that they’re someone you’d like to have in your corner, there’s only one step left—jump in and give it a whirl!
Lean into the magic of collaboration.
You’re an entrepreneur, which means you love being in charge of every aspect of your business. We get it.
But a professional designer can get the job done—and done well—in a fraction of the time. That means you’ll have more time to work ON your business, more time for fancy sandwiches, and more time to snug on your pup. (Yes please to all of the above!)