Working Lunch Co.’s 8-week Plan Your Brand program will guide you through every step of creating a solid brand strategy for your business. You’ll get all the expertise and guidance corporate clients pay thousands for, at an affordable price for small business owners and solopreneurs.
Each week you’ll get a workbook with a series of activities designed to help you zero in on a different facet of your brand. Each workbook comes with easy-to-follow instructions and real world examples. (It’s like we’re sitting at the desk with you, but without the awkward pressure.) At the end of the week, you’ll have a one hour call with a Working Lunch Co. brand strategist to review your work, answer questions, and provide suggestions for further development.
Write Your Vision + Mission Statements
Unearth Your Brand’s Values
Bring Your Brand Personality to Life
Design Your Customer Research Study
Analyze Your Customer Research Results
Create a Customer Persona
Find Your Unique Value Proposition
Build a Messaging Framework
The 8 modules vary in length and complexity, but you should plan to spend 2-4 hours per week on the program. For certain activities, you may want to gather a few members of your senior team for additional input, so get some working lunches on the calendar! (Keeping your team in the loop throughout this process allows everyone to feel like an integral part of the transformation. Hello morale boost!)
Small business owners and solopreneurs who want to clarify their brand vision before investing in a new identity or marketing campaign. No copywriting or design experience required!
“As an Interior Designer, I had a vision for my brand design. What I didn’t have was the insight and knowledge to know how to research my audience, define my target market, and appropriately implement the branding into our business. Working Lunch Co. helped guide me through the client research so that our branding perfectly suits our business.”
Have questions? Get in touch!
Check out the Signature Brand Strategy and let our team of experts take this essential process off your plate (yum, our favorite).
