The Proppe Shoppe

Branding for a stylish prop supplier

Before we jump into the design process, we sit down and interview each of our clients about their product or service and the purpose behind it.. One of our favorite questions seems so simple, but we refer to their thoughtful responses throughout the entire design process—what makes you unique and compelling?

The Proppe Shoppe has an extensive professional quality prop library and Stephanie is a prop stylist extraordinnaire. She’s also one half of Bohn Mulloy & Co, one of our other favorite clients!

Stephanie wanted to play up the vintage nature of the name The Proppe Shoppe—traditional but with some curves to modernize and feminize. She also had a vision for a green and coral palette, so we used this as a starting point.

We created a vintage 70s inspired color palette with a dark teal, orange, and cream and rounded out the brand with multiple variations of the logo for different applications.